For 501(c)(3) Nonprofits & Mission-Driven Organizations

Premium live TV, made affordable for the organizations that serve their communities.

Commercial entertainment comes down to the value of content. As one of the original six commercial DIRECTV dealers, we design specially-priced DIRECTV FOR BUSINESS programming for eligible 501(c)(3) nonprofits and mission-driven organizations — with concierge service, nationwide install, and one accountable provider.

  • 20+ years of expertise
  • All 50 states served
  • 98%+ annual retention
0 Years of commercial expertise
0 States with our own technicians
0 Commercial DIRECTV dealers — we’re one
0 Year-over-year client retention

The value of content

A partnership, not a transaction.

Commercial entertainment comes down to the value of content — the right live sports and programming, on at the right time, without the worry. We bring more than 100 years of combined entertainment-industry experience to a consultative, concierge-level relationship built around your mission.

Concierge consultation

We learn your community, your spaces, and your budget first — then design programming around what your members and guests actually value. No pressure, no hard sell, ever.

One accountable provider

A single point of contact across every location for sales, install, billing, and support. One team owns the outcome — no finger-pointing between vendors.

Worry-free reliability

We engineer for signal you can count on, so the big games and live programming are there when your members and guests expect them. Worry-free is the whole point.

Nationwide footprint

Technicians and engineers in all 50 states. Whether you run one community center or facilities coast to coast, you get the same standard of service everywhere.

The Nonprofit & Give-Back Program

Specially-priced programming, designed around who you serve.

Through the official DIRECTV FOR BUSINESS nonprofit program, eligible organizations receive specially-priced programming designed consultatively for their members, guests, and patients. Choose the path that fits your organization.

501(c) Nonprofits

501(c)(3) & eligible 501(c) nonprofits

Eligibility: 501(c)(3) and other eligible 501(c) nonprofit organizations.

  • Specially-priced nonprofit programming
  • Live sports & entertainment your members value
  • Worry-free signal reliability
  • One accountable provider across locations
Check Your 501(c)(3) Eligibility
Give-Back

Fire departments & first responders

Eligibility: Fire departments, EMS, and first-responder organizations.

  • Specially-priced programming
  • Plus a contribution to each department served
  • Right entertainment for stations & day rooms
  • Nationwide professional install & support

“Taking care of those that take care of us.”

Get My Nonprofit Quote

Programming subject to availability via satellite and/or streaming. Nonprofit discounts are available only to eligible 501(c) organizations. We serve U.S. organizations and businesses only — never residential.

What members & guests get

The right content, for every kind of room.

From the big games to background music with on-screen messaging, we tailor what plays to how your space is used — designed for public, business, and private viewing.

Members gathered in a community hall watching live sports together on a large screen Public viewing

Common areas & community halls

Live sports and the big games bring members together. Keep day rooms, lobbies, and gathering spaces lively with entertainment everyone can enjoy.

Staff and visitors in a professional reception area with on-screen messaging displayed Business viewing

Lobbies, offices & waiting areas

Background music and on-screen messaging keep staff and visitors informed and at ease — news, regional sports, and your own announcements, all in one place.

A patient room in a healthcare setting with a wall-mounted television for private viewing Private viewing

Patient rooms & resident suites

Comfort and dignity in private spaces. Residents and patients get the entertainment they love in their own rooms, with reliability families can count on.

Live sports, the big games, and regional sports referenced generically. Programming subject to availability via satellite and/or streaming.

How it works

Three steps to worry-free programming.

  1. 01

    Check eligibility

    Confirm your organization qualifies for specially-priced nonprofit programming. It takes a minute, and there’s no obligation.

    Check eligibility →
  2. 02

    Free consultation & custom quote

    We learn how your spaces are used and what your members value, then design a recommendation and a free, no-pressure custom quote.

    Request a consultation →
  3. 03

    Professional install + nationwide support

    Our own technicians install across all 50 states, and one accountable provider supports you long after — with a single point of contact.

    Get started →

Eligibility check

See if your organization qualifies.

Specially-priced nonprofit programming is reserved for eligible 501(c) organizations, fire departments and first responders, Native American tribes, and government agencies. Share a few details and we’ll confirm your path — no obligation, no pressure.

  • Eligible 501(c) organizations & businesses only
  • We serve U.S. organizations — never residential
  • Your information is never sold, rented, or shared for marketing

Who we serve

Trusted across mission-driven settings.

From the firehouse to the hospital floor, we design programming for the places where communities gather and where people are cared for.

  • Senior living
  • Faith & community orgs
  • Veterans halls
  • Hospitals & clinics
  • Tribal facilities
  • Fire / EMS stations
  • Government facilities
  • Schools & universities

In their words

Why partners stay with us.

A 98%+ year-over-year retention rate is earned one relationship at a time.

The reliability is what keeps us calling DLM. When the big games are on, everything just works.
Mark J.Maverick Gaming
One point of contact across every location made all the difference. It feels like a partnership, not a vendor.
Chris B.Station Casinos
Consultative from day one. They understood our spaces and tailored the content to fit how we actually use them.
Tony K.Caesars Entertainment

The Give-Back Program

Taking care of those that take care of us.

For fire departments and first responders, specially-priced programming comes with something more — a contribution to each department served. For Native American tribes, bespoke programming comes with support for Native American initiatives. Know an organization that deserves it? Nominate them.

Nominate an Organization

Nominate

Put a deserving organization forward.

Tell us about a fire department, first-responder unit, or tribal organization that gives to its community. We’ll reach out to explore how the Give-Back Program can support them.

Questions, answered

Frequently asked questions

Who is eligible for nonprofit programming pricing?

Specially-priced nonprofit programming is available only to eligible 501(c) organizations, including 501(c)(3) nonprofits. We also serve fire departments and first responders, Native American tribes, and government agencies from local to federal. We serve U.S. organizations and businesses only — never residential or home accounts.

How is pricing determined?

Every organization is different, so we design programming consultatively rather than quoting a fixed catalog price. Pricing depends on your organization type, eligibility, number of locations, and the content your members or guests value most. Request a free, no-pressure custom quote and we’ll tailor a recommendation to your mission and budget.

Can you support multiple locations?

Yes. You get one accountable provider and a single point of contact across every location. Our technicians and engineers work in all 50 states, so a multi-site organization can rely on consistent install, billing, and support nationwide.

How reliable is the signal?

We design for worry-free signal reliability so the big games and live programming are there when your members and guests expect them. SignalSaver is 99% effective based on a nationwide study; SignalSaver requires a compatible receiver connected to the internet, min. 2 Mbps per receiver. Programming subject to availability via satellite and/or streaming.

What does installation and ongoing support include?

We provide professional nationwide installation and ongoing support handled by our own technicians and engineers. You get one accountable provider and a single point of contact, so questions, additions, and service across every location are handled without finger-pointing between vendors.

Request a free consultation

Let’s design programming worthy of your mission.

Tell us about your organization and we’ll prepare a free, no-pressure custom quote — with a recommendation built around your members, your spaces, and your budget.

  • Free, no-pressure custom quote
  • One accountable provider, single point of contact
  • Nationwide professional install & support

Request a Free Consultation

By submitting, you agree we may contact you about your request. For eligible organizations & businesses only — not for residential use.

Call New Sales 888-688-1699